#015: MartinPatrick3

I'm joined by Greg Walsh (president and founder), Erick DeLeon (buyer and brand manager), and Hoss Al-Gassid (store manager) of men's lifestyle shop MartinPatrick3. A staple of the North Loop neighborhood of Minneapolis, MP3 is an experiential retail destination that has guys covered from "sectionals to socks," as founder Greg Walsh says. The trio talks about the founding of the store (originally envisioned as an interior-design concept), being brick-and-mortar only in an increasingly digital retail environment, their vision for growth and their merchandising strategy, and the passion they bring for educating guys on fashion and watching them grow into their own style.